he Top 10 Marketing Mistakes Business Owners Make

It’s a fact that business these days is more competitive than it’s ever been. To stay alive, you just can’t offer a quality product at a fair price. You have to know how to market effectively.
Unfortunately, most business owners have no idea how to get the most out of every marketing dollar they spend.

Here is an interesting point. Most businesses spend more time planning their Christmas party than they do creating powerful, persuasive, marketing communications. Does this apply to your business???

In fact, I would go far as to say that the financial success of any business, big or small, is directly related to how much energy and money it’s leaders can direct to marketing versus how much …

Finally, a Simplified Step-by-Step Way to Create Cash Spitting Ads & Sales Letters … so Easy a Child Could do it!

Dear Friend and Subscriber,

You see I have just been critiqueing some “work” sent in by some of my clients, most of whom claim to have studied my material at least once and to have “followed everything” I have told them to do. Well all I can say is judging by what I’m seeing, it doesn’t show!

It’s the same old same old; no bold headline, no guarantee, no testimonials, no benefits, no bullet points and would you believe it , NO OFFER! In some cases, there is no method of response provided. Now don’t think for a moment that I’m picking on you alone. The truth is, you know more about writing a money making ad than 95% of …

When The Bills Are Mounting & The Debt Collector Is At The Door,

Many business owners are often faced with the challenge of a cashflow emergency. The bills are mounting up, your getting the telephone calls from the bank because your account is overdrawn, creditors want payment and your stressing out trying to come up with ways to quickly generate cashflow.
This cashflow crisis may have arisen from a drop in demand for your products or service, or it is tax payment time. All you seem to be doing is going to work to pay the bills. You are fast losing interest in your business as you feel like you are losing control.

This is the time when I am often asked to provide consultancy services to these businesses. It is also the …